Café Splendido
2016
Café Splendido (translates directly to “Splendid Coffee”) is an imagined coffee company focused on bringing Italy’s favorite coffees to the United States. With hopes of bringing families together during the holiday season, and bridging the gap between Italian and American coffee-brewing techniques and technologies, Café Splendido is featuring seasonal, Italian-inspired blends in single-serving KEURIG K-CUP’s for all Keurig brewers. Limited time seasonal flavors include Cannella Suprema (Cinnamon Supreme), Nocciola Tostata (Toasted Hazelnut), Mocaccino alla menta (Peppermint Mocha).
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The Ask: Establish an original and cohesive brand for a particular product, with design strategy to distinguish three lines of the chosen product.
LIMITED TIME SEASONAL FLAVORS
Mocaccino alla menta.
Peppermint Mocha - Fall in love with the flavor of smooth, velvety milk chocolate with a refreshing hint of peppermint that restores belief in the magic of the holidays. Try its tantalizing goodness alone, or laced with rich cream and a hint of sugar for a special
holiday treat.
Nocciola Tostata.
Toasted Hazelnut - our seasonal Toasted Hazelnut coffee offers the freshly toasted, buttery hazelnut flavor that everybody loves- in just the right proportions. This light roast blend has the slightly sweet aroma of hazelnuts with a twist of rich cream that punctuate this smooth, and distinctive coffee.
Cannella Suprema.
Cinnamon Supreme - spicy, nutty with a hint of Christmas, a favorite every year, that will delight your palate and senses. This limited edition coffee, is a festive blend of cinnamon and almonds with a sweet and spicy aroma, perfect for entertaining, or to enjoy while dealing with the holiday hustle and bustle.
